Bait-and-Switch Pricing
How It Works
A broker posts an unrealistically low quote — often hundreds below the actual market rate on the lane. Once you pay the deposit, the broker tells you 'no carrier will accept this price' and pressures you to increase it, usually citing fuel, route conditions, or season. Carriers on the central dispatch board never even saw the original number.
Red Flags
- •Quote is 20–40% below every other quote on the same lane
- •Broker pressures you to lock in immediately or 'lose your spot'
- •Refuses to put the carrier-pay amount on the contract in writing
- •Price 'updates' arrive by phone, not in a signed addendum
How Legit Companies Operate
A legitimate broker will quote close to actual carrier-pay market rates and explain how dispatch board pricing works. If a true market shift happens (fuel spike, winter routing, peak season), the change is disclosed in writing with the option to cancel without penalty.
